Cheap software

Focus your marketing win customers and build s with these sophisticated selling tools and techniques

If you're a small or mediumsized business it may be your only chance to achieve this level of marketing savvy and to com pet e effectively against larger companies with more people and resources devoted to marketing And if marketing is your job whether you're big company or an ad agency MarketingBuilder an easy effective way to analyze your current marketing efforts and improve their effectiveness as well as providing you with a library of powerful tools timesaving preformatted documents and answers to your marketing questions
 

Marketing Plans
If you need to write a pr of essional level marketing plan MarketingBuilder Interactive For provides six different models Your choices are a marketing plan for Business - Business toBusiness - Business Consumer s Consumer Services NonPr of its Retail Stores and Internet
 

for Every Day
MarketingBuilder Interactive For also s tools useful to your every day marketing tasks advertising and direct mail analysis press releases and comarketing agreements All said there are more than 50 prepared editable documents and spreadsheets enabling you to plan implement and track every aspect of any size marketing plan or program

You'll find the methods and formulas the words and advice to help you tar your customers analyze your com pet ition determine the future value of a customer name and launch new For product s or services and select an advertising agency You'll find all the tools you need to analyze and track your programs
 

Expertise from many sources
In creating MarketingBuilder they turned to a team of industry experts for the knowhow in MarketingBuilder Interactive For like Alexander Hiam noted author of Marketing for Dummies the Vest Pocket Marketer and coauthor of the Portable MBA in Marketing; and marketing pr of essionals from some of the world's most respected companies Mark Jordan a former marketing manager with HP Radius and Sun Microsystems added depth to both ends of the marketing spectrum

Also gathered are materials and best marketing practices from awardwinning ad agencies Fortune 500 companies and fasttrack small businesses who created dramatic impressions with small buds And all these documents are organized in one place to make your work easier faster and more efficient
 

The structure is here just fill in the blanks
It's easier than you'd think
MarketingBuilder provides the tools to help you organize develop track measure and control your marketing and advertising efforts You'll find dozens of customizable spreadsheets schedules forms and reports Preformatted templates save you hundreds of hours of research and typing and every blank space is filled with tips and even sample sentences to point you in the right direction Analysis templates are already set up to add calculate percentages and produce ratios so all you have to do is plug in the numbers You'll learn "how to" as you go using the checklists hints and tips sample documents and reports as you squeeze the most out of your marketing and s investments Everything a smart manager needs to create and run a successful marketing campaign is includedReference Manual more than you can imagine

You have everything you need for planning directresponse ads teles pricing bundles and tradeshows Easytoedit documents spreadsheets buds and schedules with onscreen advice from marketing pros help you maximize your investments in advertising alliances brand development directmail international new For productlaunches merchandising positioning PR promotions retail and web banners
 

Projects Or Complete Marketing

• MarketingBuilder takes you through every aspect of marketing analysis from customer pr of iles and demographics to com pet itive analyses It produces a comprehensive Market Analysis Report too
• Gives you expert advice on every aspect of marketing communications from advertising to trade shows Works with you to build a Marketing Communications Plan
• Handles s forecasting buding management and strategies
• With this creates an effective workable s Plan
• Helps you bud all of your marketing efforts and analyzes performance provides a BreakEven Analysis Com pet itive Comparison Matrix and more
  Gives you a primer in advertising with advice on creative content and execution A special "How to With this create a Better Catalog" bonus feature gives you expert practical creative and marketing advice

Like a Complete Marketing Team in Box
With MarketingBuilder Interactive For you can plan implement track and analyze your programs with just one package You have the marketing sophistication you need to build s right at your fingertips

Organize your plans and let the do the Math   Work smarter more efficientlyand more pr of itably

Ad Agencies/ Executives
Blow your client's socks of f with your attention to detail and careful use of their money

Business - Business Development Manager
Apply your strategy and support your position to make better deals faster

CEOs
Substantiate expectations and forecasts for investors partners

CFOs
Make your own job easier make your team show you the Math !

Com pet itive Analysts
Track your own marketing and keep tabs on the com pet ition as well

ECommerce Managers
Know where the pr of its will come from and how you will track results

Marketing Managers
Orchestrate and stay uptodate on each marketing group and your overall strategy

Not for Pr of it Managers
Make your most important task easier and be ready with reports for prospective contributors

Managers
Keep marketing in sync with reality Collaborate plan and organize for the best return on your marketing investment

Strategic Alliance Managers
Prioritize and measure your opportunities   Prepare to seize opportunities as they arise
 

Reviews

"It's the best tool I've invested in during my career Every marketeer owes it to themselves Better than any seminar or research study "
     Deborah Schall Long Beach CA

"If I really did my marketing right I could avoid a lengthy s cycle I wouldn't waste money on unnecessary advertising gimmicks and my speople would invest their time more efficiently… now that's actually possible "
     Pat Napoles President PBN Publications

"We don't have the resources to afford a marketing staff It's a oneman show here and I'm it MarketingBuilder gives me the tools to plan execute and measure the effectiveness of our programs Now I feel and look like I have a staff of experts Thank you "
     Andrew Morse Marine Conservation Institute
 
 
Marketing Builder v2.2 Requirements

Microsoft: windows 95/98/Me/NT/2000/XP/ Microsoft: Windows Vista

• 16 MB of RAM
• 25 MB Hard Disk Space
• Microsoft: or pointing device recommended

Template Version for Microsoft: windows 3 1x

• Minimum 486 PC
• 8 MB RAM
• 10 MB Free Hard Disk Space
• Microsoft: or pointing device recommended

Template Version for Macintosh

• For 7 up to 8 6
• 8 MB RAM
• 10 MB Free Hard Disk Space
• rom drive
• Microsoft: or pointing device recommended